entrepreneurship

Entrepreneurship, The Beginning

Thabo Eric Mashale | 20 Sep , 2016  

Everything in life has its beginning or the origin and without any shadow of doubt, the beginning start with a thought. There are many definitions of Entrepreneurship, but the one that I like is by Pinchot University: “Entrepreneurship is the willingness to take risks and develop, organize and manage a business venture in a competitive global marketplace that is constantly evolving”. From this definition we see that there is element of RISK to be taken in the journey of entrepreneurship. But if you have pre-empted the risk or calculated the risk is there anything to be afraid of? No

Many people become entrepreneurs mainly because of external forces, like seeing someone you went to school with driving an expensive car, having a big house, going on international holidays etc. When you ask around why this person flourishing, you are told that he is an entrepreneur. You then decide ‘I want to be an entrepreneur’ on the spot, and when you enter in this journey, things do not work out for you as expected. The main reason things will not work out for you is because the reasons/motives of getting in this journey were EXTERNAL and not INTERNAL. Internal reasons come from the heart, inner soul and make you want to jump and do that which is burning inside of you.

The burning is so intense that even if they put you in a different country where you do not know anyone you can still flourish with your business. On the other hand, those who are influenced by EXTERNAL forces hardly go anywhere.

To be great in this journey of Entrepreneurship, you have to:

Solve problems: Entrepreneurs should always be in search of problems to solve, and not start with a solution looking for a problem.
Be passionate: Successful entrepreneurs are driven primarily by a need for achievement and the desire to make a meaningful difference.
Be Persistent: Persistence is incredibly important. Persistence proves to the person you’re trying to reach that you’re passionate about something, that you really want something.

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He is a the founder of Africa Ride www.africaride.co.za. Sought after Speaker. Business Coach. Serial Entrepreneur.

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